We are a brand new company on the market and we believe in giving you the most benefit possible from our products, even if that means more cost to us, therefore we give our products one of the best dosages on the market at 500mg (2x 250mg capsules). Get more benefits. Get more savings. · Nicotinamide Riboside (NR) converts to Nicotinamide Adenine Dinucleotide (NAD+) which naturally occurs in the body and is essential to healthy living. · (NAD+) levels drop in the body as we grow older, taking NR can increase these levels and improve a person's health. · These benefits can include help with cognitive functions, maintain healthy mitochondria, cellular repair and cellular metabolism which improves energy production.