Vega (in Europe known as Thrive) is an award winning plant-based whole foods formulated by Brendan Brazier. This is a great addition for those with hectic schedules and those who are very active. This meal replacement combines whole food goodness with convenience and covers all key nutrient for optimal health and vitality. It is suitable for almost everyone, including those on calorie reduced, low carbohydrate, gluten-free, diabetic, low-glycemic and vegan diets. Each serving contains 100 % of recommended daily intake of vitamins and minerals and 60 % of recommended daily intake of fibre. If needed, it also helps to assist healthy weight loss by improving metabolism, increasing feeling of fullness and controlling blood sugar levels.