ATERONONTM contains a beneficial ingredient from the Mediterranean diet, known to help provide heart and circulatory benefits. ATERONONTM is now available for those who wish to take steps to help maintain their own health. The beneficial ingredient of ATERONONTM is lycopene, an important natural antioxidant found in the health-promoting Mediterranean diet. Lycopene is an antioxidant present in tomatoes and some other red fruit. In the form found in tomatoes, the large crystals of lycopene make it difficult for the human body to absorb. As for many foods, a particular ingredient may be good for us, but the body may not be able to readily absorb the ingredient directly from the food or supplement. After 7 years of research and clinical trials, Cambridge scientists have developed a formulation that breaks down the large lycopene molecules so that the body can easily absorb and therefore benefit from this proven antioxidant (The Cambridge scientists were part of a bio-technology spin-out of Cambridge University, originally funded by The British Heart Foundation) ATERONONTM is the first and only lycopene-based supplement shown to provide bioavailable lycopene and shown to be effective in helping to inhibit the oxidation of LDL cholesterol. Inhibition of LDL oxidation helps to prevent a key step in the development of plaque in the arteries. This is important in maintaining a healthy circulation and heart. ATERONONTM is best taken each day to help maintain effective levels of lycopene in the body. As lycopene can not be produced in the body, and must be provided by the diet, taking a supplement may be beneficial. A regular intake helps to continue to inhibit the oxidation of LDL cholesterol and reduce the risk of plaque build-up in the arteries.