Get yourself a 24hour salon worthy blow dry with the PROluxe Hairdryer, and say hello to frizz-freedom with your smoothest results yet. With intelligent OPTIheat technology and the unique Style Shot feature, the PROluxe dryer cleverly uses heat to shape, sculpt, and lock your style in place*. The ionic PROluxe hairdryer is your key to frizz free shine, with 90% more ions** working to smooth hair cuticles for a healthy looking and flawless finish. *vs standard dry setting at 24 hours **vs standard Remington Dryer.