Curcumin is the yellow pigment of Turmeric (Curcuma longa), the most popular spice in the Indian cuisine. Turmeric has a long history of medicinal use in India and with almost 3000 pre-clinical investigations, Curcumin, the active ingredient in Turmeric responsible for its anti-inflammatory and antioxidant properties, is one of the best studied products of the whole biomedical literature at a pre-clinical level. The Curcumin Solubility and Bio-availability Challenges Turmeric Curcumin Gold by Pure overcomes this challenge with its blend of Curcumin C3 Complex with BioPerine, which facilitates the transportation of Curcumin into the cells, increasing both bioavailability and absorption, and, consequently, delivering benefits that are far superior to those by comparable Curcumin standardized extracts. Turmeric has long been revered as the foundation of an herbal program for health. In India's system of Ayurvedic medicine, turmeric has been recognized as a key balancing and detoxifying herb for thousands of years. In Indonesia's traditional medical system known as Jamu, turmeric is considered the "Queen" of all herbs, and is the featured daily herb for tens of millions of Indonesians. In Japan and China, people embrace turmeric for its powerful yet safe liver detoxification, and there are societies in Japan where turmeric juice is consumed daily. In the Western medical and herbal traditions, turmeric is considered by many leading scholars to be the most important healing herb on earth.