There's no room in Kingfishers's toothpaste's for artificial flavourings, colourings, preservatives or whiteners. Instead, they use delicious natural ingredients like real fennel, lemons, aloe vera and tea tree. Kingfisher hope you enjoy brushing with Kingfisher Natural Toothpaste. The BDHF approves the claims made for kingfisher natural toothpaste which is a valuable aid to oral health. This natural toothpaste is totally GM free and ideal as a homoeopathic alternative to mint flavoured toothpastes. Kingfisher fluoride free toothpaste is suitable for children and the natural ingredients used in this ethical toothpaste are sourced from sustainable managed estates and growers working in partnership with the world wide fund for nature (WWF). Kingfisher toothpaste is approved by the British Dental Health Foundation as being beneficial to oral health. Kingfisher toothpaste has been awarded PETA's Best Cruelty-free Beauty and Toiletries Product. This vegan toothpaste is not tested on animals and no animal products are used in it. Not Tested On Animals Contains No Animal Products GMO Free Gluten Free Made In The UK