John Frieda Sheer Blonde Lightening Shampoo Go Blonder 250ml with gentle formula with citrus and chamomile visibly lightens for a shimmery, sun-kissed blonde. It renews hair's healthy look and feel. Its formula contains a natural lightening complex to reduce pigmentation without damaging the hair. It is suitable for all blond colour-treated shades.Ammonia and peroxide-free.