Those look good enough to eat, but unless you are in the habit of chewing cud with your contact lenses they are not real cupcakes. They are a cute new way of keeping your contact lenses safe, clean and protected. Just screw off the top and pop your contact lenses in. Why cupcakes? Why not! It's new, it's cute, they bring the flavour of a life well-lived into the most humble day to day acts that's why! Who doesn't like cup-cakes excepting a few freaks of nature and green chicks from the planet M-113. If you can't have a cupcake you can at least contemplate one while putting on and taking off your contact lenses. We think that's a pretty good reason to buy this product.