Conceive Plus is an over-the-counter fertility-friendly personal lubricant that is FDA cleared safe for use when you are trying to conceive! Use Conceive Plus like you would a regular lubricant, available in a multi-use flip-top tube and in pre-filled applicators that are really easy, and convenient to use. The product is formulated to help the natural functions of the body on its path to getting pregnant naturally. We recommend using both the applicator and multi-use tube when you are trying to get pregnant.