To help you achieve the perfect look, TheO has created the perfect roller - the world's first heated soft grip roller.Using revolutionary technology, TheO rollers heat up in less than 4 seconds, and thanks to the unique induction heating systen, they heat from the core, so they're hot in the hair; not in the hand.As they're soft grip, pins aren't essential, and with several sizes available, you can create everything from subtle natural curls to styles full of volume, bounce and body.TheO, from Cloud Nine, is a groundbreaking innovation in professional styling. It has seen us dramatically evolve traditional rollers beyond recognition, bringing them into line with the needs of today.