Aveeno's naturally active colloidal oatmeal helps manage dry skin in 3 ways:
Moisturises - Natural emollients are progressively released into the skin providing long lasting moisturisation;
Soothes - Combined with skin protectors, colloidal oatmeal has been clinically proven to relieve dry, itchy and cracked skin;
Protects - After application, the oatmeal creates an intense barrier, protecting the skin against environmental stresses and restoring the skin's natural pH balance.