Introducing fitbook - the personalized, flexible and functional fitness & nutrition journal that offers a unique 12-week system to plan for success, track your progress, and reach your goals. Let's face it - WRITING DOWN YOUR GOALS WORKS. Research shows that people who write down their goals are 75% more likely to achieve them. True - living a healthy, fit lifestyle takes discipline and hard work but setting up yourself for success starts with jotting down your goals and making a realistic plan for achieving them. Whether your goals are to tone up or slim down, it's important to write down your goals. Set your 12-week goals - then set smaller goals on a weekly basis so you have a plan for achieving your long-term goals. Record your workouts and log your food intake - research shows that the act of just putting this info down on paper is key to reaching your goals. Plus - you can go back and see your progress throughout the entire 12 weeks. GOAL ORIENTATED : Using fitbook's 12-week planning system you will make a game plan to reach your overall goals, plan on a weekly basis, and track your workouts and food daily. Logging this info daily holds you accountable and gets you that much closer to your goals. Finally - reflect on your accomplishments and reward yourself! FUNCTIONAL : Always losing your gym card or need to stash some cash for a post-workout snack? The fitbook features a slot in the back to conveniently store these items safely & securely. The fitbook also comes with a pint-sized pen and features a handy elastic strap to mark your place. EDUCATIONAL : Need a little guidance? The fitbook features pages with helpful information to make the most of your workouts - recommended gadgets, a nifty food log guide and weekly fit tips for insight and motivation. While the flagship fitbook works for just about anyone, fitlosophy has a special one for the kids, check out our fitbook JUNIOR!