BC Color Freeze Silver Shampoo is the ideal start to an effective caring regime. Cool semi-permanent colour pigments enhance the metallic colour complexion of the hair, while the shampoo is cleansing away residues and unwanted product build up. Ingredients:Moringa Oleifera: known as Hero Ingredient from IGORA Royal - the colour of imagination. Special blue/violet pigments: support the desired cool colour direction. Amino Cell Rebuild Technology: strengthens the architecture inside the hair cell.