Proraso Shaving Cream in a tube is one of the biggest selling shaving creams in the world, it's great value for money and it produces a rich, creamy lather that leads to a close and comfortable shave. Proraso Shaving Cream is formulated with a traditional combination of Eucalyptus Oil, Menthol and Glycerin. How To Use Wet your face with hot water. Apply a pre shave cream to soften the bristles. Lather up the cream in the palm of your hand or in a shaving bowl Paint the lather onto your face using a shaving brush Shave with the grain twice, for a really close shave - shave once more against the grain. Splash the face with cold water to close the pores. Apply an after shave balm or moisturiser. Proraso was founded in Florence, Italy in 1926. Proraso products are rich in natural vegetable extracts, are without artificial colours and are dermatologically tested. Proraso is one of the leading suppliers of men's shaving goods in the world, millions of men love using Proraso at part of their daily shaving and grooming routine.