The Neo G Silicone Heel Spur is ergonomically designed to fit the anatomy of the wearer's foot. The heel insert is designed to reduce impact forces traveling up through the heel and ankle. It helps cushion the heel and reduce pressure, friction and subsequently heel inflammation and pain. The insoles help act as shock absorbers to reduce overstretching of the Achilles tendon and associated pain. Can be used in everyday or sports shoes. "